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1036
Enquire within upon everything
·
Robert Kemp Philp
912
2605.
Necessaries
or
Luxuries.
The
suburban
shopkeeper
should,
therefore,
confine
himself
to
supplying
the
necessaries
of
life.
Hungry
people
dislike
to
fetch
their
bread
from
five
miles
off;
and
to
bring
vegetables
from
a
long
distance
would
evidently
be
a
matter
of
considerable
inconvenience.
The
baker,
the
butcher,
the
greengrocer,
the
beer
retailer,
&c.,
are
those
who
find
their
trade
first
established
in
suburban
localities.
And
not
until
these
are
doing
well
should
the
tailor,
the
shoemaker,
the
hatter,
the
draper,
the
hosier,
and
others,
expect
to
find
a
return
for
their
capital
and
reward
for
their
labour.
2606.
Civility.
In
larger
localities,
where
competition
abounds,
the
small
shopkeeper
frequently
outstrips
his
more
powerful
rival
by
one
element
of
success,
which
may
be
added
to
any
stock
without
cost,
but
cannot
be
withheld
without
loss.
That
element
is
civility.
It
has
already
been
spoken
of
elsewhere,
but
must
be
enforced
here,
as
aiding
the
little
means
of
the
small
shopkeeper
to
a
wonderful
degree.
A
kind
and
obliging
manner
carries
with
it
an
indescribable
charm.
It
must
not
be
a
manner
which
indicates
a
mean,
grovelling
time-serving
spirit,
but
a
plain,
open,
and
agreeable
demeanour,
which
seems
to
desire
to
oblige
for
the
pleasure
of
doing
so,
and
not
for
the
sake
of
squeezing
an
extra
penny
out
of
a
customer's
pocket.
2607.
Integrity.
The
sole
reliance
of
the
shopkeeper
should
be
in
the
integrity
of
his
transactions,
and
in
the
civility
of
his
demeanour.
He
should
make
it
the
interest
and
the
pleasure
of
the
customer
to
come
to
his
shop.
If
he
does
this,
he
will
form
the
very
best
"connections,"
and
so
long
as
he
continues
this
system
of
business,
they
will
never
desert
him.
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